Become a Sugaring Franchise Owner
Own a Beauty Business as UNIQUE as You Are
For over a decade, Sugar Sugar™ has defined what it means to lead in clean beauty—with real results and real standards. Our brand is fun, elevated, and unapologetically selective. Not everyone gets in—and that’s the point.
Why Sugar Sugar™
Proven & Protected
With exclusive services, proprietary training, and our Skin From Scratch™ retail line, Sugar Sugar™ studios aren’t duplicated, they’re destinations.
Built for ROI
Studios are designed to maximize earnings in a smaller, more efficient footprint. Our service mix keeps guests rebooking and spending—often more than the national average.
Top-Tier Training
Through SugarSugarUniversity.com, franchisees access industry-best digital education and certifications, keeping every team sharp, confident, and on-brand.
Not Just Anyone Gets In
Joining Sugar Sugar™ isn’t easy, and we like it that way.
We look for values-aligned, high-integrity partners committed to excellence, empathy, and the future of beauty.
If you’re just looking to chase trends or cut corners, we’re not for you.
But if you want to build something meaningful, scalable, and real, we’ll support you every step.
What Sets Us Apart
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Woman-Owned and Driven & Culture Focus
We’re not just inclusive, we’re built on it. Sugar Sugar™ is proudly woman-led and fiercely community-focused. -
Clean & Conscious
No paper. No muslin. No shortcuts. Our methods are eco-friendly and less liability-prone than waxing, with better skin results. -
Premier Marketing
With branded content and done-for-you campaigns, you get the tools to grow fast and look polished from day one.
Want in?
Only a few make the cut.
Take the brief quiz below to see if we could be a match.
We Are Looking for Qualified, Committed Business Owners Wanting a Sugaring Hair Removal Franchise Opportunity
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How Do You Stand Out From Competition?
A Powerful Reputation in Clean Beauty Franchise Leadership
Sugar Sugar™ has earned national attention as a top-performing waxing franchise (sugaring), clean beauty franchise, organic skincare franchise, and sugaring hair removal franchise. How did we do it? By delivering unmatched quality, innovation, and consistency—years before we ever offered a franchise opportunity.
Since launching in 2013, Sugar Sugar™ has won awards across multiple states for sugaring hair removal, organic spray tanning, and plant-based facials. Our success comes from high standards in training, outstanding client retention, and proprietary methods across the entire guest journey. From services to retail and backbar, every element of the Sugar Sugar™ studio model is custom-designed for elevated performance and maximum ROI.
A major part of our franchise strength is our retail skincare line, Skin From Scratch™. This exclusive product line was created by operators, for operators. It’s clean, high-performing, and sold only inside Sugar Sugar™ studios. It provides a retail revenue stream that keeps clients loyal and supports long-term business growth.
In the treatment room, our exclusive Cu3ed Sugar™ professional backbar system has redefined comfort sugaring. This proprietary formula is requested by estheticians nationwide, but it remains available only to Sugar Sugar™ franchisees. The result is a service experience clients remember and competitors cannot duplicate.
Here’s why this matters: no one in your market will be able to sell Skin From Scratch™, and no one can use Cu3ed Sugar™. These protections are baked into the model, driving loyalty and giving our franchisees true exclusivity in a fast-growing space.
Franchisees also benefit from digital training through SugarSugarUniversity.com, premier content, and a sustainable service model with lower liability than waxing and higher results for sensitive skin. Sugar Sugar™ is a destination, built to stand out.
And yes—we are proudly woman-owned and culture-driven.
Franchise Information
What is it About Sugar Sugar™?
Founder Aimee Tells the Story of How Sugar Sugar Changed the Indsutry Back in 2011.
Sugaring (Sugar Waxing) Pioneer Talks Clean Beauty and Changing the Landscape of Beauty
Founder Aimee Talks About the Sugar- and Why it Matters
Women in Business: It's Time for Women to Build Their Own Futures. 
Sugar Sugar™ Founder Tells Why We Are So Passionate About the Training.
Understanding the SCIENCE of Sugaring Improves Client Experience/Results; and Franchisee Bottom Line. Sugaring Business Ownership
Predictable Revenue
The Sweet Science of Membership Success
Optimized for Bikini Waxing, Brow Waxing, Clean Beauty, and Bikini Sugaring Franchise Growth
At Sugar Sugar™, our membership strategy was shaped through years of direct client interaction, feedback, and behavioral insights. While many franchise programs focus strictly on internal efficiency, we developed a structure that balances client loyalty with franchisee profitability, creating value on both sides of the relationship.
Our customer base includes a wide range of age groups, spending habits, and service needs. To support this diversity, we built two targeted membership plans that consistently drive growth across bikini sugaring studios, clean beauty service franchises, and brow waxing locations.
The Sugar Society
This plan was crafted for simplicity and high accessibility. Team members can confidently present it without scripted sales efforts, thanks to its client-friendly pricing and clear value. Sugar Society boasts low cancellation rates, with annual attrition averaging under 8 percent. It encourages consistent visits and dependable recurring revenue.
The Sugar Fix™
This membership was designed for steady business flow and budget-conscious guests. With predictable monthly billing, it supports regular booking patterns and gives franchisees a reliable cash flow stream. It’s an ideal match for bikini waxing franchises looking to offer flexible, approachable service plans.
Our ongoing success with these models is based on real-world results. Clients are more likely to stay, rebook, and recommend. At the same time, franchisees gain operational ease, fewer membership inquiries, and reduced cancellation workload.
Whether you're focused on launching a clean beauty franchise, growing a sugaring business, or scaling a waxing service studio, these membership plans help drive both retention and revenue. They were designed with long-term growth in mind and refined through real studio experience.
What Is a Sugar Sugar™ Franchise TO US?
A Boutique Beauty Franchise Built for Growth, Simplicity, and Style
Sugar Sugar™ is a clean beauty franchise offering a smart, elevated alternative in the world of waxing, skincare, and sugaring. We combine modern studio design, exclusive service protocols, and proven business tools to help franchisees succeed across a range of ownership goals.
Whether you're looking to open a single-unit sugaring franchise, expand as a multi-location beauty franchise owner, or become a regional franchise operator in your area, Sugar Sugar™ offers a model with flexibility and structure. We support franchisees at every stage of the journey.
Our system includes on-demand digital training, studio operations guidance, and turnkey content marketing support. Combined with our exclusive service menu, custom retail line, and proprietary sugar formulation, Sugar Sugar™ gives owners a competitive edge in the beauty space.
We’ve spent over a decade building a brand that stands out. With clean aesthetics, strong retention rates, and service offerings that appeal to skincare-savvy clients, Sugar Sugar™ is positioned as a leading option in the bikini sugaring franchise, organic waxing studio, and natural skincare franchise categories.
If you are looking for a franchise in the beauty industry that blends culture, performance, and long-term scalability, Sugar Sugar™ is a standout choice for today’s beauty entrepreneur.
CHALLENGE: Know enough about us already? Take this quiz and find out.
The Beauty Franchise Opportunity
With a sugar waxing approach clients rave about, Sugar Sugar™ is changing the beauty business. It's YOUR chance to be a part of history.
Comfort Sugaring™ - Only at Sugar Sugar™
Sugaring hair removal is a proficiency skill. Not all Sugaring is equal. How's Sugaring is performed, and ultimately how each visit is executed, makes or breaks businesses in the beauty sector. So staff skillset is the variable for longterm return. There will be competition. It will increase. Ultimately, the industry will be one or lost by the businesses that not only perform the best services; but also execute the best client visit.
With consistent training, hiring/retention, real estate and world class marketing, Sugar Sugar has become the formidable and enticing concept focused on the future. Sugar Sugar is a client started, woman owned business with end user and client experience as its core. This is what has set the company apart.
We started franchising in 2019 after starting our first location in 2013. We have worked our business daily to understand beauty science, customer flow and the technology differences that advance a business. We are ahead of pace for 100 studios open across the country by 2026, eventually expanding to more than 700 locations. We have the mentors, team members and lineage to support this growth. Where waxing has sustained, sugar will sustain. The future in women's markets belongs to women!
Sugar Sugar is dedicated to cultivating positive relationships with franchisees, while maintaining clients' fierce loyalty. Every detail from the products, the training, customer care, brand cultivation and growth has been tested and proven. Sugar Sugar is the future of beauty.
This statement is for illustrative purposes only. Sugar Sugar makes no earnings claims or ROI guarantees. Your results will vary depending on multiple factors, including location, effort, and market conditions. See Item 19 of our Franchise Disclosure Document for more information.