Become a Sugaring Franchise Owner
We Show You the Sweet Side of the Sugar Waxing Business
- A refined, proven business model for a decade
- Unique services make Sugar Sugar™ a destination
- Proprietary services, products, and training
- Studios thoughtfully designed for maximum ROI
- Retention rates far above national industry averages
- Over 30% of new guests come from referrals
- Premier content and marketing
- Environmentally conscious: no paper strips or muslin
- Substantially less operator liability than waxing, with superior results
- Exclusive Skin From Scratch™ retail may only be purchased at Sugar Sugar™
- Top-of-industry online training through SugarSugarUniversity.com
We Are Looking for Qualified, Committed Business Owners Wanting a Sugaring Hair Removal Franchise Opportunity
Coming to your neighborhood
Franchises
sold 51...
in 9
States
(and counting...)
Click a state to check availability
How Do You Stand Out From Competition?
A Powerful Reputation
Sugar Sugar™ has built a powerful reputation as a top-performing waxing franchise, beauty franchise, organic franchise, and sugaring franchise across the United States. How? By delivering unmatched quality, uniqueness, and attention to detail—all established long before we even considered franchising for sugaring hair removal.
Since 2013, Sugar Sugar™ has garnered numerous local and national awards for sugar waxing, spray tanning, and facials. Our success stems from rigorous training, remarkable client retention, and our exclusive, proprietary approach. Every facet—from service systems to retail and backbar product lines—is custom-made. This intentional design creates a high-profit, elevated experience, positioning Sugar Sugar™ as a destination.
Our retail product line, Skin From Scratch™, forms the backbone of this unique model. Crafted with years of hands-on experience, it’s built for exceptional performance, reliability, and sustainable business growth. Sugar Sugar™ founders spent years refining the product with care, focusing on the everyday needs of brick-and-mortar operators.
Our professional backbar line, Cu3ed Sugar, is an industry game-changer, having won countless accolades. Service providers from across the industry reach out, hoping to purchase Cu3ed Sugar for their own use, yet it remains exclusive to Sugar Sugar™ franchisees.
Here's why this matters: Skin From Scratch™ will never be available near your franchise, and Cu3ed Sugar will never empower your competition. It’s this exclusivity and effectiveness that draws clients past competitors and into your doors with enthusiasm.
Franchise News
What is it About Sugar Sugar™?
Founder Aimee Tells the Story of How Sugar Sugar Changed the Indsutry Back in 2011.
Sugaring (Sugar Waxing) Pioneer Talks Clean Beauty and Changing the Landscape of Beauty
Founder Aimee Talks About the Sugar- and Why it Matters
Women in Business: It's Time for Women to Build Their Own Futures. 
Sugar Sugar™ Founder Tells Why We Are So Passionate About the Training.
Understanding the SCIENCE of Sugaring Improves Client Experience/Results; and Franchisee Bottom Line. Sugaring Business Ownership
Predictable Revenue
The Sweet Science of Our Membership Models for Bikini Waxing, Brow Waxing, Clean Beauty, and Bikini Sugaring Franchises
The Sugar Sugar™ membership model was crafted after years of paying close attention to our clients’ feedback—both spoken and through their spending habits. Unlike many franchise membership programs that are solely business-centered, we design memberships that work effectively for our business while being shaped by our clients’ needs.
Our clients span a wide range of demographics, income levels, and purchasing preferences. To serve them best, we offer two tailored membership models:
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The Sugar Society: This plan is accessible and designed for effortless client conversion by any staff member—no dedicated sales role required. This model enjoys low attrition rates, averaging under 8% annually, making it both client-friendly and dependable.
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The Sugar Fix™: This unique option is highly service-focused, with an upfront monthly billing structure that keeps sales consistent and appointment bookings stable. This budget-friendly plan ensures client affordability while maintaining a steady revenue stream for franchisees.
By continually listening to our clients and perfecting our approach, we’ve developed membership options that offer franchisees reliable, predictable income. These low-barrier, service-oriented memberships lead to high conversion rates, low attrition, and minimal cancellation calls, streamlining operations and maximizing retention.
With this combination, our franchisees find a membership model that combines client-centric design with business-savvy stability—a proactive solution every bikini waxing, brow waxing, clean beauty, and bikini sugaring franchise owner can appreciate.
What is a Sugar Sugar Franchise?
We are modern, smart, flirty, and chic. Sugar Sugar™ offers everything from brand appeal to flexible ownership options, advanced systems, and agency-grade content. If you want to be a regional developer, a multi-unit owner operating several studios, or just want to begin with a single sugaring franchise unit, Sugar Sugar™ can create success for all levels of investment.
Effective ongoing training, premium online support, business intelligence, and years of industry experience will generate a business you will be proud to own. Sugar Sugar ™ is “the next big thing” in the beauty industry.
CHALLENGE: Know enough about us already? Take this quiz and find out.
The Beauty Franchise Opportunity
With a sugar waxing approach clients rave about, Sugar Sugar™ is changing the beauty business. It's YOUR chance to be a part of history.
Media and Buzz
Comfort Sugaring™ - Only at Sugar Sugar™
Sugaring hair removal is a proficiency skill. Not all Sugaring is equal. How's Sugaring is performed, and ultimately how each visit is executed, makes or breaks businesses in the beauty sector. So staff skillset is the variable for longterm return. There will be competition. It will increase. Ultimately, the industry will be one or lost by the businesses that not only perform the best services; but also execute the best client visit.
With consistent training, hiring/retention, real estate and world class marketing, Sugar Sugar has become the formidable and enticing concept focused on the future. Sugar Sugar is a client started, woman owned business with end user and client experience as its core. This is what has set the company apart.
We started franchising in 2019 after starting our first location in 2013. We have worked our business daily to understand beauty science, customer flow and the technology differences that advance a business. We are ahead of pace for 100 studios open across the country by 2026, eventually expanding to more than 700 locations. We have the mentors, team members and lineage to support this growth. Where waxing has sustained, sugar will sustain. The future in women's markets belongs to women!
Sugar Sugar is dedicated to cultivating positive relationships with franchisees, while maintaining clients' fierce loyalty. Every detail from the products, the training, customer care, brand cultivation and growth has been tested and proven. Sugar Sugar is the future of beauty.