Sugar Sugar™ Blog
I'm not going to lie, it was scary starting a business. If we would have started a hamburger stand, it would have been stressful enough. But we could have learned from other businesses, in other markets. There would have been vendors with solutions in place to support all of the issues hamburger stands invariably go through. But there was no knowledge of the sugar waxing market because there was no market. But we saw this as an advantage in that we could create our own image for our own CULTURE from scratch.
I was recently asked what it's like being a guy in the beauty sector. It seems like quite a departure for a “guy's guy” to work and own within the sugar waxing business. For me it was all about listening and learning. It was an opportunity to change our family's lives so it was a fairly easy decision. Most people don't do the thing they envision themselves doing when they were seven. There's only so many baseball players and firemen in this world (haha).
Any booking software will work as point of sale software. Be careful when starting your clean beauty business. There are many pit falls. Many services are “free” on the booking end. Companies intigrate so they use ONLY a specific bank for credit card processing. This will cost a business thousands of dollars monthly. Yes, monthly. Competition and price matching can be everything in credit card processing.
Ten years ago there wasn't much of a market for any of this. Sugar waxing, sugaring hair removal or waxing by means of sugar were all just thoughts, ideas and salon suites. That meant inventing, molding and defining your own business and creating the solutions for your own issues. While at the time it was incredibly daunting, looking back it feels very rewarding.
When we first decided to get into the clean beauty business, using the right retail and back-bar brands meant everything. I knew exactly what I wanted as far as results. But I had very little idea about how and what I wanted from the relationship. I guess I assumed the relationship would be similar to whatever consumer-based relationship I had in the past.
So, why a sugaring franchise? Why not a waxing franchise? Many of the waxing franchises are very well established and have structured support systems. The answer is shorter than it would seem. It has always been about the clients visit, experience and results.