1. Identify your target market: Before starting your company, it's important to identify your target market. This will help you determine what products you should create, how to price them, and how to market them. Conduct market research and identify the needs and preferences of your target audience.

2. Develop a unique brand identity: Your brand identity should reflect the values and mission of your brand. It should be unique, memorable, and easily recognizable. This includes creating a name, logo, packaging, and messaging that appeals to your target market.

3. Create high-quality products: To build a profitable beauty brand, you need to offer high-quality products that stand out from the competition. Invest in high-quality ingredients, packaging, and production processes to ensure your products meet your customers' expectations.

4. Develop a marketing strategy: Create a marketing strategy that aligns with your brand identity and target market. This includes social media, email marketing, influencer partnerships, and other advertising methods that can help you reach your target audience.

5. Build a strong online presence: In today's digital age, having a strong online presence is essential for any brand. Create a website that showcases your products and brand story, and especially your culture be sure it resonates with your dream client.

It's important to thoroughly lay out exactly how you want to build your brand. Your success will count on a thorough plan and being able to pivot when necessary.