Why should I take the time to think about who I am? Why is it important for me to understand what will fulfill me importing a business? Understanding who you are and what specifically he would want to help you create manageable, realistic goals for you. in building a business. Franchise businesses typically have systems well established. We prayed ourselves on the years of time we've built creating lock-tight systems for our franchisees. And while, that's important you will still have moments of being overwhelmed, disapointment and challenge. 

Understanding who you are is a crucial part of starting a business. Before you start any venture, it's essential to know your strengths, weaknesses, passions, and values. Knowing your identity and purpose can help you create a business that aligns with your values and fulfills your goals. It can also help you identify potential challenges and opportunities that may arise along the way.

Moreover, understanding who you are can help you build your business in a way that resonates with your target audience. By knowing your values and passions, you can create a brand message that connects with your customers on a deeper level. This can lead to greater customer loyalty and a more successful business.  This should be done long before deciding what franchise market do you want to be in.

Understanding your identity is an essential part of starting a business. By taking the time to know yourself, you can create a business that aligns with your values, fulfills your goals, and resonates with your customers.