by Aimee Blake

Why did we include facials in our franchising protocols? When I started Sugar Sugar™ I knew I wanted to double down that we are, in fact, a skin company. First and foremost, a skin company. 

We always want our clients to understand our concern and care for their skin and their skin goals. Sugaring has become the largest part of who we are. It's certainly our brand identity. But sugar waxing is only the hair removal solution within our larger ethos. When done correctly; it is a cleaner, safer and better way to remove unwanted hair. 

But we knew there is a functional benefits to performing facials as well. Aestheticians are not as board performing the same services. This allows our corporrate locations to maintain aestheticians longer. The margins on facials are outstanding. Besides this we realized facials are a terrific way to incentivize clients on promotions and deals. They have worked wonderfully to help us set up more people within our membership plan.

I'm not sure if there will ever be a sustainable long-term facial franchise concept. Facials will always be a “treat” for buyers and difficult to rebook and maintain. But set within the right foundation facials can provide substantial additional revenue, outstanding up-sale ability and creative incrementation with very, very little cost. We are extremely proud of the eight facials we provide. Facials have been an excellent fit in every capacity for Sugar Sugar™.