What makes a winning franchise concept?

People can get caught up on the top line. While revenues are always important in business, they're only right as long as expense are manageable. Understanding expenses is obviously the second part of success in business. But it's so often overlooked. Here is what makes Sugaring very relevant, and specifically Sugar Sugar a highly profitable franchise concept.

1) OUR Sugaring is Economical: We do not use sticks, muslin, paper. Many "sugaring places" do. All waxing places do. But sugaring shouldn't. We use the traditional method and that goes a long way off in the quality of service and in the cost of goods sold.

2) Sugaring is Safer: Because we are Sugaring - our insurance is typically less than waxing. No hard wax means no hot wax accidents for clients and staff. No sharp instruments and zero chemicals are all things insurance companies love.

3) Sugaring is Private: We can also perform our services within the 1200 ft.² spaces. 1200 ft.² is typically a common size and obviously a much more economical location. This allows us the opportunity to be in higher viability locations.

4) Sugaring is EXCITING: We are also in the business of word of mouth. Most women are leery of gimmicky advertisements so the best form of advertising will be more of mouth. I know advertisers hate hearing this and we still do have a franchise-wide plugin ad agency available to help; but word of mouth is the first three letters in WOMAN! Ha.