1. Brand reputation: Look for a franchise with a strong brand reputation and a proven track record of success in the industry.  Certainly within it's market.  And don't just take the sales people's word on it.

2. Franchise fees and royalties: Make sure to understand the initial franchise fee, ongoing royalties, and any other fees associated with the franchise. This will help you to determine the overall cost of the franchise and whether it's a good investment for you.

3. Support and training: Check what kind of training and support the franchisor offers to its franchisees, such as training on the specific techniques, specific intellectual property, marketing support, and ongoing business operations support.

4. Location: Consider the location of the franchise and whether it's in a high-traffic area or has potential to attract customers. You should also research any competition in the area.  (We are lucky that we are a very specific service at this point.)

5. Equipment and supplies: Evaluate what kind of equipment and supplies the franchise provides or requires you to purchase, and the associated costs.  Research the cost closely. Don't always be fooled by the cheapest option. 

6. Legal considerations: Review the franchise agreement and consult with a lawyer to ensure that the terms are favorable to you and that there are no hidden fees or restrictions.

7. Financial stability: Research the franchisor's financial stability and overall business model to ensure that it's a sound investment.

Overall, it's important to do your due diligence and thoroughly research the franchisor before making a decision. Consider reaching out to other franchisees to hear about their experiences and seek advice.