by William Johner

Aimee always says that Sugaring is the largest portion of the experience. And that it accounts for 40% of the total experience. But it's still less than half of the entire visit. How we answer the phone, book the appointment, point of sale software cleanliness of common areas an bathrooms are all part of this experience and can change a positive review to negative and change a paying client to a passive interest. 

While answering the phone friendly and capable seems like “a no brainer”; anyone who has experience as a consumer within the franchise beauty industry knows otherwise. For us, it's not a matter of our exemplary employees doing this well. It is a base. Initiative that is expected of everyone at Sugar Sugar. That will include franchisees, regional developers, founders, corporate employees. You'll be surprised how many Google reviews you receive about how clean your location is. You'll be surprised by how many Google reviews you get about how polite and smart your staff are. 

Besides this, having sugar waxing staff be affable will help you mitigate an issue if staff makes a mistake. That's something folks don't always think about. We have almost ten years experience within this industry. Building a brand, culture and industry brick-by-brick, day-by-day.

This experience and knowledge of building growth will benefit all of our franchisees. We're excited to share it.